What Are You Reading?

Reading time: 2
Classroom Analytics Reading


Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
Read more about @TeacherToolkit

What does Google Analytics tell you? And what have you been reading on Teacher Toolkit?

We’ve switched to using Google Analytics to help improve the performance of our website. We share our data to here to help encourage further growth and offer something ‘geeky’ for the technical buffs …

Total Visitors

In April 2018 we had 77,428 users. This is down 16,277 since last month, achieving 160,719 views which is lower than normal; it’s examination season after all. Note, users are not number of views which range from 1.5k to 7k readers each day.

Google Analytics April 2018

Peak Time Analytics

Sundays and Mondays continue to be peak reading time; Saturdays continue to also see high traffic. Our most popular day last month saw 10,381 views for this blogpost on Sunday 23rd April.

New vs. Returning

Our growth is increasing despite new sessions 59,576 this month – down from 72,811 last month – and with 49,189 of our readers returning to visit the site (compared with 65,517 last month). This gives us a real insight into the reading and working habits of teachers and our readers during the examination season.

Google Analytics April 2018

Page Views

Compared to last month, the sessions are much lower at 160,719, compared with 198,050 last month; views and an average session time remain broadly the same at a time of 1.48. This is the average page views per visit.

Google Analytics April 2018


Sessions and Average Session Time

Sessions represent a period during which the user interacts with your site. This month figures have dropped by 21.37% to just 108,765 users interacting with the website. The average session time is 01:03 seconds, which is up 9.05% and is why we aim to keep our blog posts to less than 700 words, or 3-minute reads. Teachers are busy people and need quick reads that are accessible…

Google Analytics April 2018

Bounce Rate

Since we have started using a new reporting system, we have discovered our bounce rate is not quite what we thought it was! Our Google Analytics was duplicating our data. In December it was 47.2% and below it is 80.83%! It is improving but it is not where we want it. Perhaps we should share less on social media to improve the bounce rate? We hope to get back down to less than 20% which is our 3-month average in the next six months. An average bounce rate for mainstream websites is 41-55%. So, we have a lot of work to do.

Google Analytics April 2018

Organic Traffic

Organic traffic is website visits that come to Teacher Toolkit as a result of unpaid search results. Other represents traffic generated by other means e.g. paid for content. This is very interesting to us and requires deeper research, as we rarely pay for promoted traffic and suspect ‘Other’ to mean traffic generated by our social media channels e.g. Twitter outside of the website.


Google Analytics April 2018


Sources of Traffic

Most readers are coming to TeacherToolkit from Google (38,423 traffic users), which is great considering we push out most of our content via social media. This shows that our SEO is starting to work within Google and that Twitter is no-longer driving most of our traffic.

Google Analytics April 2018

If there any other stats you’d like us to include in next month’s ‘What Are You Reading?’, just let us know. We can also help you with social media exposure and social media training.

One thought on “What Are You Reading?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.