What Are You Reading?

Reading time: 2


Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
Read more about @TeacherToolkit

What does Google Analytics tell you? And what have you been reading on Teacher Toolkit?

We’ve switched to using Google Analytics to help improve the performance of our website. We share our data to here to help encourage further growth and offer something ‘geeky’ for the technical buffs …

Total Visitors

In March 2018 we had 93,705 users. This is up 23,000 since last month, our highest ever(!) with 198,050 views. Note, users are not number of views which range from 3k to 7k readers each day.

Google Analytics March 2018

Peak Time Analytics

Sundays and Mondays continue to be peak reading time, but Saturdays continue to see high traffic, with our most popular day last month being Sunday 18th March.

New vs. Returning

Our growth is increasing – 72,811 this month, up from 53,068 last month and with 65,517 of our readers returning to visit the site.

Google Analytics March 2018

Sessions and Page Views

Compared to last month, the sessions are much higher, achieving 198,050 views and an average session time of 1.43. This is the average page views per visit.

Google Analytics March 2018Google Analytics March 2018

Sessions represent a  period during which the user interacts with your site. The average session time is 00:58 seconds, which is why we aim to keep our blog posts to less than 700 words, or 3-minute reads.

Google Analytics March 2018

Bounce Rate

Since we have started using a new reporting system, we have discovered our bounce rate is not quite what we thought it was! Our Google Analytics was duplicating our data. In December it was 47.2% and below it is 82.17%! We hope to get back down to less than 20% which is our 3-month average in the next six months. An average bounce rate for mainstream websites is 41-55%. So, we have a lot of work to do.

Google Analytics March 2018

Organic Traffic

Organic traffic is website visits that come to Teacher Toolkit as a result of unpaid search results. Other represents traffic generated by other means e.g. paid for content. This is very interesting to us and requires deeper research, as we rarely pay for promoted traffic and suspect ‘Other’ to mean traffic generated by our social media channels e.g. Twitter outside of the website.

Google Analytics March 2018

Google Analytics March 2018


Referrals and Sources of Traffic

Most readers are coming to TeacherToolkit from Google or Twitter, which is great considering we push out most of our content via social media (68,524 traffic users). This shows that our SEO is starting to work within Google and that Twitter is driving most of our traffic.

Google Analytics March 2018

The image below may also unpick reasons between organic and paid for traffic.

Google Analytics March 2018


If there any other stats you’d like us to include in next month’s ‘What Are You Reading?’, just let us know. We can also help you with social media exposure and social media training.

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