What Are You Reading?

Reading time: 3
Teacher Typing Reading


Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
Read more about @TeacherToolkit

What do people read on the Teacher Toolkit website?

We’ve switched to using Google Analytics to help improve the performance of our website. We share our data to here to help encourage further growth and offer something ‘geeky’ for the technical buffs …

Total Visitors

In June 2018 we had 70,593 users. This is down 10,916 since last month – exams anyone? In total, 141,786 views throughout June which is in the lower quartile of our monthly average. Even though our content is exam focused, this is not enough to entice busy teachers away from their day-to-day work. Note, users are not number of views which range from 1.2k to 5.8k readers each day.

Google Analytics June 2018


Almost three out of four school teachers are female and four out of five school employees are female, with 73.9 % of full-time equivalent teachers in England who are female. When support staff are included, the overall figure rises to 80.2% of all school staff who are female. From a cursory glance, it appears that the majority of Teacher Toolkit readers mirror the national picture.

Google Analytics June 2018

Peak Time Analytics

Sundays and Mondays continue to be peak reading time; Saturdays continue to also see high traffic. Our most popular day last month saw 8,947 views for this blogpost on School Accountability.

New vs. Returning

Our growth has declined with new sessions at 53,987 in June 2018 – down from 63,313 last month – and with 44,473 of our readers returning to visit the site (compared with 53,233 last month). It’s fairly low traffic for us and gives us a real insight into the reading and working habits of teachers and our readers during the examination season and end of the academic year.

Google Analytics June 2018

Page Views

Compared to last month, our sessions are lower at 141,786 compared with 171,847 last month. The end of the academic year is upon us and teachers are switching off! Views per session time broadly stay at the same time of 1.44. This is the average page views per visit.

Google Analytics June 2018

Sessions and Average Session Time

Sessions represent a period during which the user interacts with your site. This month figures have dropped by -15.52% to just 98,460 users interacting with the website – that’s down from 116,545 last month. If you ever need data to show teachers are logging out of ‘thinking about teaching’ at the end of the academic year, here is your proof. The average session time is 01:10 seconds, which is up by 12.22%. So, the readers that are using the site, are staying for good reason. This is why we aim to keep our blog posts to less than 700 words, or 3-minute reads. Teachers are busy people and need quick reads that are accessible…

Google Analytics June 2018

Bounce Rate

We are slowly moving to sharing less on social media to improve the bounce rate and move towards a position where we are established and readers naturally come to us. If we share too much on social media, we run the risk each time that 250,000 people do not click on that one link. An average bounce rate for mainstream websites is 41-55%. So, we have a lot of work to do! Perhaps we should share less on social media to improve this?

Google Analytics June 2018

Organic Traffic

Organic traffic is website visits that come to Teacher Toolkit as a result of unpaid search results. Other represents traffic generated by other means e.g. paid for content. This is very interesting to us and requires deeper research, as we rarely pay for promoted traffic and suspect ‘Other’ to mean traffic generated by our social media channels e.g. Twitter outside of the website. Overall, the organic traffic has increased – which is good news for us.

Google Analytics June 2018

Sources of Traffic

Most readers are coming to TeacherToolkit from Google (36,746 traffic users, down from 47,278 users last month), which is okay considering we push out most of our content via social media. This shows that our SEO is starting to work within Google and that Twitter is no-longer driving most of our traffic.

Google Analytics June 2018

Google Analytics June 2018

If there any other stats you’d like us to include in next month’s ‘What Are You Reading?’, just let us know. We can also help you with social media exposure and social media training.

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