What Are You Reading?

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Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
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What have your been reading on Teacher Toolkit over the holiday season?

It is not normal to enjoy seeing the stats on your blog decrease, however, the decrease in session times and total users on our blog in the month of December means that teachers were taking time off over the Christmas break – just what we want to hear!

Total Users

In December 2017 we had 60,400 users. This is less than last month, but to be expected with the Christmas holidays. Note, users are not number of views.

Peak Time

Sunday and Monday are still peak time, but Saturdays this month have also seen high traffic, with our most popular day of the month this week being Saturday 9th December.

New vs. Returning

The site is continuing to get new users – 46,100 this month, with 41,000 of our readers returning.


Again, compared to last month, the sessions are down to 87,100 (from 120,200) and average session time is also a little shorter – 55 seconds compared to 57 seconds in November. This is an average time, so we generally aim for 3-minute reads or detailed articles that walk you through ‘how to use a resource’ – for example, 7 minutes.

Bounce Rate

Since we’ve started using a new reporting system this month we’ve discovered our bounce rate is not quite what we thought it was! Our Google Analytics was duplicating our data. In December it was 47.2% – well within the average of 41-55% – but we hope to get back down to less than 20% by the next time we report to our readers.

Sources of Traffic and Sessions by Country

This month 76% of our users are from the UK, and as normal, the US are in second place, this month with 10% of the readership. Most users are coming from Google or Twitter.

Sessions by City

A new statistic for you this month – sessions by city. London is where a big chunk of users view our content, and after ‘Other’ it’s Birmingham and Boston!

Are there any other stats you’d like us to include in next month’s ‘What Are You Reading?’

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