What Are You Reading?

Reading time: 2


Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
Read more about @TeacherToolkit

What have you been reading on Teacher Toolkit since the start of 2018?

We’ve switched to using Google Analytics to help improve the performance of our website. We share our data to here to help encourage further growth and offer something ‘geeky’ for the technical buffs …

Total Users

In January 2018 we had 83,900 users. This is up 52.1% since last month, as expected after the Christmas holidays. Note, users are not number of views ranging from 2.5k to 6.5k readers each day.

Google Analytics January 2018

Peak Time

Sunday and Monday continue to be peak reading time, but Saturdays this month have also seen high traffic, with our most popular day of the month being Sunday 14th January.

New vs. Returning

The site is continuing to get new users – 67,400 this month, with 52,300 of our readers returning. Our growth is increasing!

Google Analytics January 2018


Compared to last month, the sessions are up to 119,700 (from 87,100) and average session time is also a little shorter – 1 minute 4 seconds compared to 1 minute and 13 seconds in January 2018. This is an average time, so we generally aim for 3-minute reads or a detailed article which walks the reader through ‘how to use a resource’ – for example, 7 minutes. Our readers tell us they ‘love’ the reading time at the start of each post.

Google Analytics January 2018

Bounce Rate

Since we’ve started using a new reporting system, we have discovered our bounce rate is not quite what we thought it was! Our Google Analytics was duplicating our data. In December it was 47.2% and below it is 80%! We hope to get back down to less than 20% which is our 3-month average by the next time we report to our readers.

Google Analytics January 2018

Sources of Traffic and Sessions by Country

This month 78% of our users are from the UK, that’s a 2% increase on last month with the USA in second place with 6% of the readership – down from 10% last month. Most users are coming from Google or Twitter which is great considering we push out most of our content via Twitter (52,700 traffic users). This shows that our SEO is working and driving most of our traffic.

Google Analytics January 2018

Sessions by City

In terms of sessions by city. London is where a big chunk of users view our content, and after ‘Other’ it’s Birmingham and Manchester. Last month it was Boston in USA.

Google Analytics January 2018

Mobile vs. Desktop

With more powerful devices in our hands, it is becoming increasingly important to offer a user-friendly website for mobile users. 74,000 of you preferred to read our blogs on the move, versus 45,000 readers who are sitting on a desktop at home.

Google Analytics January 2018

Are there any other stats you’d like us to include in next month’s ‘What Are You Reading?’

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