What was the most influential content last month and what can social media analytics tell us?
I’ve been writing this type of post for the past 7 or 8 months and, although it is not useful for classrooms, it is proving helpful to readers who are interested in what works on social media and what the impact sharing information (about education) has on others. If you would like anything else to feature in the ‘What’s Popular This Month?‘ series, do leave a comment below.
According to Twitter Analytics, my current follower audience 142,000. That’s 1,547 more than the same time 28 days ago. I’ve gained around 55 new followers per day, much lower over the summer period.
Here are the most popular tweets from my Twitter account during the month of August 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media.
The Story So Far:
In August 2016, I tweeted 1,504 times. Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.
Millions and Millions!
My tweets earned 7.69M impressions over this 28 day period. That a lot of people, with 48,700 of you visiting my Twitter profile. Over the past 28 days, 3,634 tweeters copied me into messages! It was a relatively quiet month, but still, that’s a lot of content for me to read!
Most Popular Tweet:
This tweet gathered more than 88,000 impressions, despite only a handful of ‘re-tweets’ and ‘likes’. This means at the moment readers are using their device or PC, they will have seen this tweet, making this information on the literacy questions for teachers, the top tweet of August 2016.
Click on the tweet to open the content and data.
Most Retweets:
I have included an education-focused tweet (below) for the purposes of my readers; it achieved 60 re-tweets. However, this tweet was actually the one that gathered the most re-tweets. This means at the moment readers are using their device or PC, they will have seen this tweet.
Click on the tweet to open the content and data.
Most Likes:
According to Twitter Analytics, this tweet on behaviour from @doctob‘s book, Inner Story, gathered the most engagement. When content is genuinely engaged, you will see a couple of hallmarks of that connection:
- People will re-tweet you.
- People will @mention you.
- People will favourite your content.
- People will follow you.
- It will also include most of these hallmarks: a leading statement/question; an image and hyperlink; a hashtag.
Click on the tweet to open the content and data.
Most Replies:
According to Buffer, this tweet referencing the ‘fall in artistic GCSE entries’, reached over 441,000 people and their timelines! Teachers and schools are still waiting to hear the consultation feedback from the DfE that closed in January 2016!
Click on the tweet to open the content and data.
Most Clicks:
According to Buffer, the following tweet and link to a blog, generating 685 clicks and a potential 432,000 audience! For me, this type of tweet gives followers useful content to follow-up, even if it is a blog I wrote months ago, the data proves the information still resonates.
Click on the tweet to open the content and data.
Most Reach:
Don’t be fooled by the low ‘re-tweets’ and ‘likes’ count. This isn’t always the only hallmark of ‘reach’. According to Buffer, the following tweet and link to a blog, generated 96 clicks and a potential 444,000 audience!
Click on the tweet to open the content and data.
Twitter Analytics:
This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover. For me, this helps me decipher what my readers want to read.
Why not give it some thought for yourself? And do let me know if there’s something missing you’d like to see.
TT.
