What was the most influential content last month and what can social media analytics tell us?
I’ve been writing this type of post for the past 7 or 8 months and, although it is not useful for classrooms, it is proving helpful to readers who are interested in what works on social media and what the impact sharing information (about education) has on others.
Listen to this …
If you would like anything else to feature in the ‘What’s Popular This Month?‘ series, do leave a comment below.
According to Twitter Analytics, my current follower audience 148,000. That’s 2,545 more than the same time 28 days ago. I’ve gained around 90 new followers per day, higher since the summer period.
Here are the most popular tweets from my Twitter account during the month of October 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media.
The Story So Far:
In October 2016, I tweeted 1,352 times. Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.
Millions and Millions!
My tweets earned 7.1M impressions over this 28 day period. That a lot of people, with 50,100 of you visiting my Twitter profile. Over the past 28 days, 3,509 tweeters copied me into messages! That’s a typical month for me, but it’s still a lot of content for me to read too.
Most Popular Tweet:
This tweet below gathered 62 re-tweets. 29 likes, 11 direct replies and over 500 clicks, acquiring more than 161,000 impressions. This means at the moment readers are using their device, they will have seen this tweet, making this the top tweet of October 2016.
Click on the tweet to open the content and data.
Most Retweets:
This tweet was actually the one that gathered the most re-tweets; 140 in total. The reasons for this is that the content is relevant to my followers. For example, I have 147,000 followers and despite over 140 re-tweets, the audience potential (impressions) only reached the same figure (which is odd).
Click on the tweet to open the content and data.
Most Likes:
According to Twitter Analytics, this tweet on work-life balance gathered the most engagement. When content is genuinely engaged, you will see a couple of hallmarks of that connection:
- People will re-tweet you.
- People will @mention you.
- People will favourite your content.
- People will follow you.
- It will also include most of these hallmarks: a leading statement/question; an image and hyperlink; a hashtag.
Click on the tweet to open the content and data.
Most Replies:
According to Buffer, this tweet referencing the ‘teacher attrition’, reached over 158,000 people and their timelines! Looking into the statistics, we can see two things about teaching:
- 20% of teachers leave teaching within their first two years.
- After 19 years of teaching, 50% of those who qualified at the same time have left the profession.
Click on the tweet to open the content and data.
Most Clicks:
According to Buffer, the following tweet and link to a blog,generated 324 clicks and a potential 314,000 audience! For me, this type of tweet gives followers useful content to follow-up and use for themselves. It is also a pertinent topic for discussion in the teaching profession. These may be the hallmarks which make up for an engaging status/tweet.
Click on the tweet to open the content and data.
Most Reach:
Don’t be fooled by the relatively low ‘re-tweets’ and ‘likes’ count. This isn’t always the only hallmark of ‘reach’. According to Buffer, the following tweet and link to a blog, generated 83 clicks and a potential 338,000 audience! The reason? It’s likely to be the headlines, images and the deep and engaging read behind the tweet.
Click on the tweet to open the content and data.
Twitter Analytics:
This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover. For me, this helps me decipher what my readers want to read. Please note, I’ll be presenting social media tricks and tips at the upcoming BETT (Futures) Show 2017.
Why not give it some thought for yourself? And do let me know if there’s something missing you’d like to see.
TT.
