What is Popular This Month?


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Twitter

@TeacherToolkit

In 2010, Ross Morrison McGill founded @TeacherToolkit from a simple Twitter account through which he rapidly became the 'most followed teacher on social media in the UK'. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday...
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What was the most influential content last month and what can social media analytics tell us?

According to Twitter Analytics, my current follower audience 140,000. That’s 2,652 more than the same time 28 days ago. I’ve gained around 94 new followers per day.

Here are the most popular tweets from my Twitter account during the month of July 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media.

The Story So Far:

In July 2016, I tweeted 1,385 times. Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.

Twitter Analytics July 2016

 

Millions and Millions!

My tweets earned 7.92M impressions over this 28 day period. That a lot of people, with 46,700 of you visiting my Twitter profile. Over the past 28 days, 2,650+ people have chosen to follow my tweets with 3,495+ copying me into your messages! It was a busy month and that’s a lot of content for me to read too!

Twitter Analytics July 2016

 

Top Tweet:

This tweet gathered more than 21,000 impressions; 35 ‘re-tweets’ and 38 ‘likes’, making this tweet on the EBacc curriculum the top tweet of July 2016.

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Most Retweets:

This tweet gathered the most impact, with over 138 re-tweets and over 23, 000 impressions. This means at the moment readers are using their device or PC, they will have seen this tweet. Since the moment I shared this image from Statista, teachers have declared their interest in working in Italy. n.b. students go to school on Saturdays and have little or no half-term breaks and shorter Easter and Christmas holidays.

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Engagement:

According to Twitter Analytics, other than the tweet above, the next tweet on educational fads gathered the most engagement, with many followers clicking to read the tweet with over 20,000 impressions. On my Facebook page, the blog was seen by over 60,000 readers.

Facebook Analytics July 2016

When content is genuinely engaged, you will see a couple of hallmarks of that connection:

People will retweet you.

  • People will @mention you.
  • People will favourite your content.
  • People will follow you.

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Reach:

According to Buffer, this tweet referencing Twitter tools, reached over 744,000 people and their timelines!

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Buffer Analytics July 2016

Most Clicks:

According to Buffer, the following tweet and link to a blog, generated 105  clicks and a potential 382,000 audience due to 32 re-tweets. For me, this type of tweet gives followers useful content to follow-up.

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Most Popular:

According to Buffer, this tweet gathered more than 144,000 impressions which is relatively low. What makes it popular? The fact that over 928 readers at the time of writing clicked onto the tweet, making this the most popular tweet of July 2016.

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Buffer Analytics July 2016

Top Media Tweet:

According to Twitter Analytics, UK students are better at problem-solving than literacy & numeracy according to OECD. Over 19,500 readers saw this media tweet. It is named as ‘media’ because the tweet contains a photograph I have uploaded into the message.

Twitter Analytics July 2016

Click on the tweet to open the content and data.

Twitter Analytics:

This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover. For me, this helps me decipher what my readers want to read.

Why not give it some thought for yourself?


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