What is Popular This Month?

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Social Media


Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
Read more about @TeacherToolkit

What was the most influential content last month and what can social media analytics tell us?

According to Twitter Analytics, my current follower audience 137,984. That’s 8,321 more than the same time 90 days ago. I’ve gained around 92 new followers per day.

Here are the most popular tweets from my Twitter account during the month of June 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media.

The Story So Far:

In June 2016, I tweeted 1,150 times. Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.

Twitter Analytics June 2016


Millions and Millions!

My tweets earned 6.9M impressions over this 28 day period. That a lot of people, with 45,700 of you visiting my Twitter profile. Over the past 28 days, 2,274+ people have chosen to follow my tweets with 3,049+ copying me into your messages! It was a quiet month, but that’s still a lot of content for me to read too!

Twitter Analytics June 2016


Most Retweets:

There are no words that could ever express the mood of the nation, when we all discovered mother and MP, Jo Cox had been murdered on the streets of her constituency.

I shared this to raise awareness, with the hope that teachers across the country would share the story of Jox Cox in their school assemblies so that it never happens again. Sadly, this tweet gathered the most impact, with over 137,000 people seeing the content (without clicking). This means at the moment readers are using their device or PC, they will have seen this tweet.

Twitter Analytics June 2016 Jo Cox MP

Click on the tweet to open the content and data.


Other than the tweet above, the next tweet on issues of Mental health gathered the most engagement, with many followers clicking to read the tweet with over 20,000 impressions. When content is genuinely engaged, you will see a couple of hallmarks of that connection:

People will retweet you.

  • People will @mention you.
  • People will favourite your content.
  • People will follow you.

Twitter Analytics June 2016 Mental Health

Click on the tweet to open the content and data.


This tweet referencing teaching and learning, suggests that observers should ask the ‘right questions’ of teachers. The tweet reached over 418,000 people and their timelines!

Twitter Analytics June 2016

Click on the tweet to open the content and data.

Most Replies:

The following tweet and link to a blog, generated 313,000 impressions and high engagement. For me, this type of tweet gives followers meaningful strategies in light of current affairs.

Twitter Analytics June 2016

Click on the tweet to open the content and data.

Twitter Analytics June 2016 Buffer

Twitter Analytics:

This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover.

@TeacherToolkit demographics – June 2016

For example, 66% of my audience is based in London, UK. 87% of my readers link education as one of their interests from analysis of their profile biography and shared-content. I would not be able to know this information without Twitter Analytics.

For me, this helps me decipher what my readers want to read. Why not give it some thought for yourself?

Oh and look at these(!), some really cool bracelets from USBMemoryDirect.com.


@TeacherToolkit logo new book Vitruvian man TT


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