What is Popular This Month?

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Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
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What was the most influential content in May 2016 and what can social media analytics tell us?

According to Twitter Analytics, my current follower audience size is 135,656. That’s 9,524 more than the same time 90 days ago, acquiring around 106 new followers per day.

Here are the most popular tweets from my Twitter account during the month of May 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media.

The Story So Far:

In May 2016, I tweeted just 929 times, averaging 33 tweets per day. Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.

Twitter Analytics May 2016


Millions and Millions!

Over 6.9 million people have seen my tweets last month, with 44,000 of you visiting my Twitter profile. Over the past 28 days, 2,646+ people have chosen to follow my tweets with 2,533+ copying me into your messages! It was a quiet month, but that’s still a lot of content for me to read too!

My tweets earned 6.9M impressions over this 28 day period with 242,400 impressions per day.

Twitter Analytics May 2016


Sadly, this tweet gathered the most impressions, with over 29,000 people seeing the content (without clicking). This means at the moment readers are using their device or PC, they will have seen this tweet.

It is really disappointing to see others make false accusations with no evidence other than anecdotes and tweets. And for the record, I stand by what I said, because I know the full picture … and you’ll have to take my word for it.

Twitter Analytics May 2016

Click on the tweet to open the content and data.


Other than the tweet above, the next tweet gathered the most engagement, with many followers clicking to read the tweet and over 22,000 impressions. When content is genuinely engaged, you will see a couple of hallmarks of that connection:

People will retweet you.

  • People will @mention you.
  • People will favourite your content.
  • People will follow you.


Twitter Analytics May 2016

Click on the tweet to open the content and data.


Again, it seems to be a reoccurring theme on my timeline with social media use and abuse. This tweet referencing a blog about the pros and cons of anonymity, reached over 213,000 people and their timelines. This single tweet received over 7,000 impressions.

I clearly need to get back to sharing classroom resources and educational content.

Twitter Analytics May 2016

Click on the tweet to open the content and data.

Most Likes:

The following tweet and link to a blog, generated 63 ‘likes’ online. For me, this type of tweet gives followers meaningful and practical strategies to use in their classrooms.

Twitter Analytics May 2016

Click on the tweet to open the content and data.

Twitter Buffer Analytics May 2016

Twitter Analytics:

This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover.

@TeacherToolkit demographics – May 2016

For example, 72% of my audience is based in the United Kingdom, with 16% based in London where I live and work. 9% of my readers are from the USA and this blog has been read in 217 countries! Overall, 70% of Twitter accounts included in the analysis state that they are female readers (up from 63%) and 87% of them interested in education. I would not be able to know this information without Twitter Analytics.

For me, this helps me decipher what my readers want to read. Why not give it some thought for yourself?


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