What was the most influential content in April 2016 and what can social media analytics tell us?
It appears – but not exclusively – that tweets that contain an engaging statement, an image, a hashtag and a hyperlink to a website (for further reading) engage a wider audience.
Here are the most popular tweets from my Twitter account during the month of April 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media.
The Story So Far:
In April 2016, I have tweeted over 1,000 times, averaging 40 tweets per day. Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.
7.3 Million:
Over 7.3 million people have seen my tweets this month, with 46,000 of you visiting my Twitter profile. Over the past 28 days, 3,100+ people have chosen to follow my tweets with 4,300+ copying me into your messages! That’s a lot of content for me to read too!
My tweets earned 7.3M impressions over this 28 day period with 260,000 impressions per day.
Most Impressions:
This tweet gathered the most impressions, with over 19,000 people seeing the content (without clicking). This means at the moment they are using their device or PC, they will have seen this tweet.
Click on the tweet to open the content and data.
Engagement:
My April Fools tweet gathered the most engagement, with many followers clicking to read the tweet. When content is genuinely engaged, you will see a couple of hallmarks of that connection:
People will retweet you.
- People will @mention you.
- People will favourite your content.
- People will follow you.
Click on the tweet to open the content and data.
Reach:
This tweet referencing a blog I spent 3 days writing, reached over 241,000 people and their timelines. This single tweet received over 18,000 impressions.
Click on the tweet to open the content and data.
as did this tweet about the EBacc petition in schools; reaching 372,000+ potential readers.
Click on the tweet to open the content and data.
Most Likes:
The following tweet generated 112 ‘likes’ online. For me, this type of tweet gives followers meaningful and practical strategies to use in their classrooms.
Click on the tweet to open the content and data.
Twitter Analytics:
This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover.
For example, 73% of my audience is based in the United Kingdom, with 14% are based in London where I live and work. 9% of my readers are from the USA and this blog has been read in 211 countries! Overall, 63% of Twitter accounts included in the analysis state that they are female readers and 90% of them involved in education. I would not be able to know this information without Twitter Analytics.
For me, this helps me decipher what my readers want to read. Why not give it some thought for yourself?
TT.
