What was the most influential content in March 2016 and what can social media analytics tell us?
Here are the most popular tweets from Teacher Toolkit Twitter account during the month of March 2016. This information has collated by Twitter Analytics and Buffer. You can click on any of the images to open up the original content.
This will prove an interesting read for educators keen to explore the potential of social media.
The Story So Far:
In March 2016, I have tweeted over 1,100 times, averaging 40 tweets per day.
Typically, I send more information in the evenings and at weekends. Please note, I programme tweets so that I can continue with my life at work and at home. I am not on a device 24/7. Instead, I make social media work for me using coding and applications to share content.
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7 Million:
Over 7 million people have seen my tweets this month (see image above), with 42,000 of you visiting my Twitter profile. Over the past 28 days, 3,348+ people have chosen to follow my tweets with 3,939 people copying me into your messages! That’s a lot of content to read too! If I tweeted 15 times per day, the following times prove to be the most optimal for engagement. n.b. 5 occasions before 6am(!) which suggests an audience outside GMT.
My tweets earned 7.0M impressions over this 28 day period with 248k impressions per day; 20,000 less than February 2016.
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Most Impressions:
This tweet gathered the most impressions, with over 18,000 people seeing the content (without clicking). This means at the moment they are using their device or PC, they will have seen this tweet. The tweet contains this petition against mass-academisation: The Fastest (signed) ePetition in Education?
Click on the tweet to open the content and data.
Engagement:
This tweet gathered the most engagement, with many followers clicking to read more. When content is genuinely engaged, you will see a couple of hallmarks of that connection:
People will retweet you.
- People will @mention you.
- People will favourite your content.
- People will follow you.
Click on the tweet to open the content and data.
Reach:
This tweet referencing a blog on 3rd March 2016, reached over 231,000 people and their timelines.
Click on the tweet to open the content and data.
as did this tweet about coaching in schools to replace traditional lesson observations; reaching 185,000+ viewers.
Click on the tweet to open the content and data.
Most Likes:
The following tweet generated 91 ‘likes’ online. For me, this type of tweet gives followers meaningful and practical strategies to try out in their classrooms.
Click on the tweet to open the content and data.
Twitter Analytics:
If you are interested in what works on social media, you should really be looking at this data. It’s not for everyone, but without it, I would not be able to know what works for people who read this blog. Most importantly, it allows me to spend time on content that works and helps others.
Why not try Twitter Analytics? You may find yourself saving time and avoiding idle chit-chat, unless that’s what you want from Twitter?
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