How To Unlock Your Superhero?

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Ross Morrison McGill founded @TeacherToolkit in 2010, and today, he is one of the 'most followed educators'on social media in the world. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday Times as a result of...
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What impact does your social media presence have on others?

This is a post for (#EdTech) education-technology buffs. There is nothing about teaching and learning here, other than a possible reference between online influence and impact your social media presence may be having on others. For example, government watchdogs and policy-makers.

In this post, I make a comparison, albeit remote, between my online social media platforms and Ofsted and TES Resources.

Crowd Fire!

I’ve recently started using CrowdFire to analyse my social media identity, designed to give Twitter users a more efficient way of managing their accounts. The app allows you to analyse what works and what doesn’t; to look more carefully at your audience and online relationships. It has a relatively small user-base, but it provides users like myself another platform to evaluate success, to understand your online profile in closer detail.

Light Up Social Media:

Social media is full of content and like anything else, a problem develops when it is consumed in excess. It is so easy to become lost in a world of endless content, unsure of what to read, what’s important and what just becomes white-noise. If content is important, you are likely to discover content using refined searches or from information shared with (or at) you.

For me? Well, I’m not into much content ‘shared at me’ by others. I do read as much as I can, but with a reading list longer than my left-arm, how can we read, share and use content that is meaningful in a web 2.0 world full of over 1 billion websites?

I know this post will not impact on my target-audience of teachers, but I am aware of an evolving need from readers, to understand social media better. It may even help spark a few ideas and explain what is working when using social media for you …

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Image: Shutterstock

Weekly Performance:

Online influencers should understand their statistics, which is why I am sharing this simple analysis of my online social media work. It’s easy for teachers to use. It may or may not be important to an individual, but certainly will prove useful to a team, small business or a corporation. CrowdFire allows you to compare accounts and statistics with one another.

Here is a breakdown of my Twitter-life from 11th – 17th January 2015. Note, the followers/unfollowers pie diagram appears to offered in the incorrect (colours). You can enlarge each of the preview images.

Twitter Analysis Crowd Fire

Click to enlarge

Comparative Analysis:

When using CrowdFire, I compared my Twitter follower audience with similar Twitter accounts. In this case, I chose @OfstedNews and @TESResources. Two accounts – very important in the UK educations sector – who both dominate the audience and share the same Twitter statistics as I. For example, number of followers.

You can determine the following information from the analysis:

Twitter Analysis Crowd Fire

Click to enlarge

Tweet Analysis:

If you’re looking to connect, engage and grow on social media, CrowdFire is an app for you to consider. It helps you to build an online following by connecting to the most active and engaged users who could potentially be interested in following you. Of course, analysing data will never replace good-quality content. You need good content in the first place to be able to have a reliable amount of information to analyse.

Twitter Analysis Crowd Fire

Click to enlarge

To gain a large audience of your own takes time, consistency and dedication. You cannot buy authenticity and it only takes a second for you to damage it. Therefore, it is vital you understand what works and what doesn’t in detail and use this information to enhance your social media feeds.

You could also consider using Buffer to help develop a balance between regular content and staggered information over periods of time, even when you are sleeping!

You can download the full report here.


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