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3 Ways Schools Can Reduce Persistent Absenteeism


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Ross Morrison McGill founded @TeacherToolkit in 2007 and is widely recognised as one of the leading influencers in education in the UK and across the world. In 2015, he was named among The Sunday Times/Debrett’s 500 Most Influential People in Britain for his impact on...
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Are your attendance strategies working, or are your pupils slipping through the cracks?

Persistent absenteeism is rising across UK schools with more pupils missing more days at school post-pandemic. Learn how Attend can automate and personalise communication to significantly reduce absenteeism and common biases and barriers to attendance.

Effectively managing a growing burden on teachers

Attend Advertiser Mpu 20241212Managing attendance is a growing burden on teachers, leaders and admin staff. Particularly chasing unauthorised absences, or teachers having to re-teach material for those who have missed lessons can cause lots of frustration and reduce staff morale. This is a significant task for school leaders to manage.

Schools are under increasing government pressure to improve attendance, particularly as the Department for Education (DfE) introduces new 10-week rolling attendance expectations. But how can teachers and leaders manage this without adding to their already overloaded schedules? Here are my thoughts in this short video.

Managing attendance impacts on everyone in the school community.

Three reasons to use Attend

The software solution Attend offers a data-driven approach to tackle absenteeism, automating parent communication and attendance trends in real time. Attend helps schools quickly intervene when attendance drops! The software provides automated tools to manage attendance workflows:

  1. Dashboards: Schools can track trends, filter data by year group or key stage, and pinpoint pupils at risk.
  2. Absence Watch: Automated alerts reach parents/staff when thresholds are exceeded.
  3. Parent Communication: Personalised letters, texts, and emails inform parents about their child’s missed lessons.

Attend PromotionBook a demonstration with Attend

This is where Attend stands out. It uses behavioural science to nudge parents with personalised communication, addressing attendance issues before they escalate. Automated messages reduce workload for teachers, while data insights help schools track improvements and adapt strategies in real time.

Attend identifies patterns, sends personalised messages to parents, and ensures no pupil’s absence is missed. For school and college leaders, the benefits are clear: more time for teaching and learning, less time spent chasing absences. For example, if a pupil misses a day due to illness, a pre-set rule can send a message home outlining lessons missed, encouraging a swift return to school. These nudges are powerful – research shows that regular reminders can improve attendance by up to 4 per cent! Teachers can also customise communications for deeper interventions.

Why does attendance matter so much?

Studies show that absenteeism has a long-term impact on pupil outcomes, affecting everything from academic performance to social development. The problem has been exacerbated by the pandemic, with more families struggling to return to consistent school routines.

But the issue isn’t just with the pupils who are always absent. Research highlights that parents often underestimate their child’s absences due to biases, or they lack a clear understanding of how much absence is acceptable. This “movable middle” – pupils with moderate but growing absences – represents the group most likely to respond.

Attend parents say they are very much aware that attendance is closely monitored, analysed, and acted upon. Request a demonstration to see how your school can benefit from automated attendance management. You will be impressed!

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9th January 202524th March 2025 by @TeacherToolkit
Posted in Leadership (Senior), Pastoral, Review (Sponsored)Tagged Absence, absenteeism, absenteeism intervention, Attend, attendance, attendance management, automated tools, behaviour insights, behaviour science, Cognitive Science, DfE guidelines, Education Policy, education technology, Neuroeducation, parental engagement, persistent absenteeism, personalised communication, Product Review, pupil outcomes, school data tracking, School Improvement, school leaders, Software, Student Engagement, teacher workload, teaching strategies

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