The DRUM Online Media Awards

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How often are teachers recognised outside their sector?

This week, I was delighted to be informed that Teacher Toolkit has been shortlisted (from over 300 applications) for ‘Best Use of Social Media’ by The Drum Online Media Awards 2016.

The Drum Online Media Awards identify the cleverest, boldest and most original purveyors of news and views from around the world.  From politics to sport, finance to film, the aim is to find the best application of talent and technology online. Large and small. Corporations and individuals.

The Drum Online AwardsNow in their sixth year, The Drum. one of the largest online marketing agencies in the UK,  identifies people and companies in the industry for their work in a variety of categories. It has the obvious big hitters in CNN, The BBC and The Huffington Post to name a few.


You can view all of the categories here; there are 36 different fields of journalism nominated for an award. There are 27 judges who have shortlisted nominees. I am shocked to be shortlisted alongside media giants:

  • BBC News for social media coverage of the UK’s 2015 General Election
  • British Vogue
  • Channel 4 News Facebook
  • ITV News
  • Mirror Online Social Team
  • The Independent
  • and Teacher Toolkit.

Why not take a look at all of the nominees who have been shortlisted in all the different fields?

Drum_Online Media Awards_finalist


The results will be revealed and presentations handed out to winners at the award ceremony on 7th June at the Marriott Grosvenor Square Hotel, London. Tickets are pricey(!) and I would like to attend just for the experience. Nonetheless, it’s great to be recognised outside the education sector for (education) journalism.

You can watch below what happened at the ceremony in 2015.

Thank you for reading Teacher Toolkit.

@TeacherToolkit logo new book Vitruvian man TT



In 2010, Ross Morrison McGill founded @TeacherToolkit from a simple Twitter account in which he rapidly became the 'most followed teacher on social media in the UK'. In 2015, he was nominated for '500 Most Influential People in Britain' in The Sunday Times as one of the most influential in the field of education - he remains the only classroom teacher to feature to this day ... Sharing online as @TeacherToolkit, he rebuilt this website (c2008) into what you are now reading, as one of the 'most influential blogs on education in the UK', winning the number one spot at the UK Blog Awards (2018). Today, he is currently a PGCE tutor and is researching 'social media and its influence on education policy' for his EdD at Cambridge University. In 1993, he started teaching and is an experienced school leader working in some of the toughest schools in London. He is also a former Teaching Awards winner for 'Teacher of the Year in a Secondary School, London' (2004) and has written several books on teaching (2013-2018). Read more...

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