Most Popular Tweets


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@TeacherToolkit

In 2010, Ross Morrison McGill founded @TeacherToolkit from a simple Twitter account through which he rapidly became the 'most followed teacher on social media in the UK'. In 2015, he was nominated as one of the '500 Most Influential People in Britain' by The Sunday...
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What are the most influential tweets and what characteristics make them reach further than expected?

It appears – but not exclusively – that tweets that contain an engaging statement, an image, a hashtag and a hyperlink to a website (for further reading) engage a wider audience.

Here are the most popular tweets, month by month from 2015 from @TeacherToolkit. Information collated by Twitter Analytics. You can click on any of the images to open up the original content. It will prove an interesting read for teachers keen to explore the potential of social media. 

First, some definitions:

  • Impressions = When we say ‘impression’, we mean that a tweet has been delivered to the Twitter stream of a particular account. Not everyone who receives a tweet will read it, so you should consider this a measure of potential impressions. 
  • Clicks =  The total number of clicks on a URL or detail within the tweet.
  • Engagement = The total number of times a user interacted with a tweet, or someone who clicks anywhere on the tweet, including retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username, profile photo, or tweet expansion. 
  • There are more definitions here.

January 2015:

The most popular tweet of this month was this screenshot of Notes From The Front Line by @DebraKidd;

Twitter Analytics

Click to open tweet

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For those new to Twitter Analytics, here is an overview/analysis of all my tweets from January 2015.

Twitter Analytics

During this time, the following analysis can be provided month by month. These are the January statistics below;

  • Tweets = 1,303
  • Tweet impressions = 7.4M
  • Twitter profile visits = 25.7K
  • Direct Twitter mentions = 5,187
  • New Twitter followers = 4,220

February 2015:

The most popular tweet of this month was this sketchnote by @rebezuinga;

Twitter Analytics

Click to open tweet

March 2015:

The most popular tweet of this month with over 30,000 impressions was this classic;

Twitter Analytics

Click to open tweet

The tweet that had the most engagement (1,500 clicks) was this lovely sketchnote by @MrsPert1;

Twitter Analytics

Click to open tweet

April 2015:

The most popular tweet of this month was this blog about marking below. It reached 12,000 impressions and this tweet gathered over 2,000 engagements.

Twitter Analytics

Click to open tweet

May 2015:

The most popular tweet of this month, despite only 12 retweets, was a tweet about saying thank you to others. It gained over 10,000 impressions. I also announced my new book in this tweet with 1,500 engagements.

Twitter Analytics

Click to open tweet

June 2015:

The most popular tweet of this month was this on well-being with over 17,000 impressions. This tweet on student conversations gathered over 110 ‘likes’.

Twitter Analytics

Click to open tweet

July 2015:

The most popular tweet of this month was a framework for teaching assistants, published by The Education Endowment Foundation;

Twitter Analytics

Click to open tweet

August 2015:

Obviously school is out for the summer, so, rather than just one tweet analysis which would be meaningless for educators reading and wishing to analysis what readers are viewing … here are the most popular tweets of this month which gathered over 17 million impressions! This was based on 15-50 tweets per day from July to September 2015.

Twitter Analytics

Click to open the image

September 2015:

The most popular tweet of this month was publication of my new book. This single tweet was seen (impressions) by over 13,000 people (at the moment it was shared).

Twitter Analytics

Click to open tweet

October 2015:

The most popular tweet of this month was about marking – What Not To Mark;

Twitter Analytics

Click to open tweet

November 2015:

The most popular tweet of this month was an old tweet I have shared before. Workload clearly becoming an issue for all readers during the month of November …

Twitter Analytics

Click to open tweet

December 2015:

The most popular tweet of this month was my wish-list to Father Christmas; this tweet on well-being – with over 100 re-tweets – has also reached a wide audience!

Twitter Analytics

Click to open tweet

I also squeezed in one last blogpost on New Year’s Eve. Despite the low Twitter statistics, this blog generated over 15,000 visitors and over 30,000 views in 24 hours!

Twitter Analytics

Click to open tweet

Twitter Analytics:

This analysis by Twitter is free. If you are interested in what works on social media, you should really be looking at this data. There is so much to discover.

For example, I can see that on average, my Twitter account gains another 3,500 new followers each month! My current follower audience size (as I write this) is 119,918. That’s 9,796 more than the same time 90 days ago which means I have gained around 109 new followers per day.

73% of my audience is based in the United Kingdom, with 14% based in London where I live and work. 9% of my readers are from the USA and this blog has been read in 211 countries! Overall, 63% of Twitter accounts included in the analysis state that they are female. I would not be able to know this information without Twitter Analytics.

If you can fathom out the secret formula for sharing engaging content, discovering what works on social media and what doesn’t, then do let me know.

TT.

@TeacherToolkit logo new book Vitruvian man TT

 


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